Roger Federer, widely regarded as one of the greatest tennis players in history built a legendary career not by dominating every moment, but by mastering the long game.

You might expect that a player of his calibre won most of the points he played. In reality, Federer won just 54% of his points over his entire career. Surprising, isn’t it?

That means he lost nearly half of the time. But here's the key…

If you’ve ever felt more like a policy number than a person you’re not alone.

Big financial firms are impressive. Glassy offices. Glossy brochures. A team of 72 handling "client experience". But beyond the branding and buzzwords, what you often get is process over people, volume over value, and advice that feels more generic than genuinely helpful.